You really can boost your business significantly with video marketing. If you really want to get the most out of video marketing, you have to teach yourself some strategies. The piece below is full of useful tips and tricks for smart video marketing.
Any marketing video should be short. In today’s world, viewers’ time is more valuable and scarce as ever, so you have less time to hold their attention. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.
Give your customers some awesome content and your video may go viral. It is not always the best technical video that garners the most views. People will sit through a mildly boring video if the information is relevant. That said, buying the best camera you can get can help you have a better quality video.
You can’t expect viewers to watch videos over 20 minutes in length. You can go that long only if you’re doing a very in-depth how-to video. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.
When promoting products, videos can demonstrate proper use. A demonstration of your product in action will really give customers more confidence in its quality. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.
You need to get your viewers’ attention right away. You have to catch their attention within 10 seconds. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.
Hire the right people to ensure high quality video content. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Make sure to give them credit at the end so they can have their name in lights.
You do not need to spend a fortune to create a high quality video. As long as your video is focused and well-balanced, you can use standard equipment. You don’t even need the best script or a lot of confidence. Relax, turn towards the camera and talk naturally. You may not have to do this. You can also use pictures or PowerPoint slides if you do not want to appear in your videos.
Keep YouTube at the forefront of your mind. You should always use YouTube first. It provides you with free video hosting. You also get immediate exposure to a large number of viewers. YouTube is a popular search engine and the number one video site.
Your content must be engaging. As you create a video, make certain that it is relevant, timely and engaging. Placing your videos on YouTube is sure to boost traffic, but if the video is boring, it will not do much good. Spark your viewer’s interest. Boring commercials will not do that. The more interesting your videos, the more traffic you will attract.
Always have content that is up-to-date and engaging to keep viewers coming back. Boring content just makes people angry. Be original, create some fun videos and work on your endings so viewers want to see the next video. As you product better, more entertaining content, the more likely your viewers are to share it with their social networks.
Don’t try doing it all alone. It is a little hard to think of ideas and things when you’re making a lot of marketing videos. Collaborate with colleagues, family members and friends to keep your idea list fresh. Do this often to ensure you keep coming up with great content.
Answer commonly asked customer questions with a video. While a lot of people have frequently asked question sections on their sites, most people don’t want to read through all of that text. This way, you’ll be able to answer questions for a broader audience.
Video marketing can be a great tool anyone can use. Take full advantage of the tips that have been laid out for you here. Don’t waste another minute!