There is no better way to increase the success of a business than video marketing. The best videos benefit your company by educating consumers, communicating important information and providing ongoing support and inspiration. There is much to learn, so get started by reading this article about incorporating video marketing strategies into your advertising regimen.
Marketing videos are best left short and sweet, focused only on the point you wish to make. People generally have a small attention span and want quick access to information. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.
Keep your videos relatively short: no more than 10 or 20 minutes. If you are taping a demo of your product, do it in 20 minutes or less. If you’re just updating folks, do it in 10 minutes or less.
Screenshots of your business website can be used in the video. This way, viewers can get a feel for your site. Screenshots are also a great tool to use when you’re doing a tutorial video. Save the copy of the screenshot, then use an editing tool to add it to your video.
Production value is not the key to a good video. Professional gear is not necessary as long as the picture is balanced and focused. Reading from a script can seem fake and sound awkward. Just be yourself and speak into the camera. In fact, you might not even need to do this. There are times that PowerPoint presentations and screen captures are all that is needed.
If you have several employees or colleagues, encourage them to get involved with your video marketing project. The ideal person is someone personable and good in front of the camera. Don’t shy away from using more than on person, if doing so will be to your benefit.
Provide fresh, interesting content on a regular basis to keep viewers coming back. If your viewers are not entertained, chances are they won’t watch the entire video. Your viewers should be wanting more at the end of each video. Intriguing content attracts more viewers.
Prepare a script for the opening and closing of your video. To start, you should identify yourself and your company, and the purpose of the video. At the end of your video talk about your company a little more and include a “call-to-action” so that your viewer will visit your website and buy something!
If you hate creating and being in a video, then hire someone to do this for you. Hold a contest with prizes where people can enter their own videos. Let all entrants know that their videos may be used for advertising, though.
Don’t forget that you need to share your video wherever you can. Send an email with it to your family and friends. Create a blog post that describes the video on your website. You can even mail information about it by post to current customers. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. Tell everyone you can!
Short videos are best. The attention span of the typical web viewer is rather short. Videos under five minutes are ideal. Your content might be fantastic, but even great content may not be enough to overcome short attention spans.
Short videos are preferable. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. You can make one up to five minutes, but longer than that is really unnecessary. Keep it short and sweet.
Make sure each video contains a clear call to action. Tell the viewers to act fast to get your product as well as where to find it. Make sure you explain the next step clearly and concisely so that your viewers can quickly respond to your call to action. The best way to end your videos is by using an effective call to action.
Now that you have read this article, you hopefully have a better understanding of how to make video marketing work for you. It can really increase the success of your business! Be certain to remember the advice above, and get going right away!