Many people think of email marketing as spam, and thus shy away from it. It’s up to you to create email campaigns which are so enjoyable for your customer that they not only look at them, but they also act on it. Read the following article to learn some strategies you can use right now to start an e-mail marketing campaign or improve an existing one.
Never send out emails that are unsolicited. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
Avoid using a lot of graphics in your e-mails. Because so many popular email clients block graphics, including ads and logos, your audience probably will not be able to view emails that contain lots of pictures or other graphics. Some people do not have the proper settings to open graphic heavy e-mails.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. Don’t fail to provide an unsubscribe link and don’t bury it so deep in the text that it cannot be found. You never want your readers to feel as if they don’t have a choice in receiving your emails.
Make sure you build and follow a strategy. Though you should remain consistent in your persistence, you need to make sure you are targeting the proper customer base, otherwise you stand to gain very little. Being persistent with the wrong customers only annoys them and wastes more of your time.
A simple, but often overlooked, part of running a successful email marketing campaign is validating the email addresses on your list. It would be a waste of time looking for email addresses and having to resend emails after they didn’t go through. This is a huge waste of time.
When people first sign up for your mailings, have a spot to at least get their first name. By having the recipients name, you can customize a message that is more personal in its tone. Also, the reader will be able to see your email amongst others.
In order for your subscribers to feel special, try to personalize the emails you send them any way you possibly can. If your customers feel like you have mass sent the email, they may just delete and block you. As easy as it is to add in their name, go even further. In your data from their opt-in or subscription, you should be able to discern their geographic location, the time they registered and even why. This information can be used in your emails.
Always proofread any correspondence that you send. This is obvious, but often overlooked. It is, after all, only an email, right? That is incorrect! The email that you compose is included in your marketing strategy, and it must be approached with the same importance as any of your other marketing campaigns.
Make sure your marketing via email stays consistent with your company branding. Use your existing color scheme and logo in every message that is sent. Your reputation will carry over into the content of the emails being received by your customers as they will immediately be able to know that it has come from your company.
Use “Alt” tags on the images you use in your email communications. If the image doesn’t load, the tag will replace it. These tags should be descriptive and relevant to the image they replace, so that readers can still grasp the intent of the message. Also use tags on your links.
Before you email a customer, get their permission. If you wantonly email customer, or even people with whom you have no business relationship, you will quickly find yourself buried in abuse complaints. Worse, people will opt out of your list en masse, and you may have your email account canceled for abuse.
One good way to drive business and offer your customer’s something is by including a coupon with your mailings. Put a link on it that informs them that they can view it by simply clicking on the provided link. At the end of your email, tell them what it is they will save by using your coupons.
Have people use a double opt-in when subscribing to emails from you. People often make mistakes in typing their email addresses on their first try. The most common mistake is typing .cmo as opposed to .com. The double-confirm option will eliminate these typos, and ensure proper delivery of messages.
Take note of your competition and how they run their email promoting efforts. You can do this easily by signing up for their e-mail lists. You should study their techniques and do your best to develop better campaigns. Search for any of their lacking areas, and aim to fill in this void. If they are offering promotions, find ways to offer higher quality promotions.
Always know what your customers want and what audience you have; use this information and make it a successful campaign. What do they want to see? Also, what content will hold their interest? What is the best way to deliver on these questions and increase your sales? Find your answers in the information above and then get ready to watch your marketing campaign succeed!